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Business and Rural Tourism

View Our Business and Rural Tourism Courses

MAKING THE DREAM A REALITY:  Be part of Cumbria’s Tourism strategy.

Tourism is one of the largest industries in the UK and is the UK’s sixth largest industry, with revenue from tourism contributing £134bn to the UK economy in 2012. It is also the UK’s third largest employer, with 2.72m people working in tourism-related employment (9.1% of the total employment) and is one of the fastest growing sectors of the UK.

Rural areas are the geographic areas that sit outside the main urban (town and city) areas of England and accounts for over 80% of the land area and around 20% of the population of England.  The rural tourism offer across the country is distinctive and diverse and  includes  walking, adventure sports, horse-riding, fishing, boating, literary festivals, bird watching, conservation activities, business meetings and team building. The rural assets and locations where these activities take place are equally diverse and include farms, waterways, rural coastline, rural towns, market towns and villages, pubs, historic houses and archaeological sites, gardens, lakes, woodlands, mountains and designated landscapes such as National Parks and Areas of Outstanding Natural Beauty (AONBs) and wildlife habitats

The Strategic Framework for England’s Tourism has set a target of 5% growth in the value of tourism, year on year, over the next decade. As part of this the Tourism Strategy for Cumbria 2008-18, Making The Dream A Reality, has a vision that by 2018 Cumbria, as well as being known for world-class landscapes, will have an unrivalled reputation for outdoor adventure, heritage and culture with a year-round programme of events. Our accommodation, our food, our public realm and our customer service will reinforce our reputation as the number one rural destination in the UK.

You can be part of this exciting plan by gaining the business skills and knowledge to develop Cumbria’s tourism industry, attract visitors, improve  the visitor experience, and re-establish Cumbria’s leading tourism brands as appealing, modern destinations.

Newton Rigg College is ideally located on the doorstep to the UK’s premier adventure and rural tourist destinations the Lake District and is therefore the perfect place to study Rural Travel and Tourism.

The Lake District National Park is fast becoming recognised as the UK’s tourist capital in terms of rural and adventure tourism and this has a major impact on the local economy. Our expert staff will provide you with both theoretical and practical study whilst blending a mix of adventure and rural tourism.


Students will benefit from modern classrooms, as well as excellent ICT, sports and outdoor facilities.  Students will also benefit from regular field trips into the areas that are used by people taking part in adventure and rural tourism within the heart of the Lake District utilising the fleet of College mini buses.  On our courses students are given the opportunity to learn about all aspects of rural tourism including customer service, marketing and branding, event management and farm diversification opportunities by using our own conference and farm facilities.


By studying in this department you will learn the relevant skills to work in the following roles:

• Customer service roles in travel and tourism
• Specialist tourist guide
• Work abroad
• Travel Agency Assistant/Manager
• Visitor Information Centre worker
• Rural tourism agent
• Events manager


Working closely with partners within the rural tourism industry is an integral part of the course, and helps students gain the necessary experience to excel in the industry.  We currently have links with National Park, the Forestry Commission, National Trust, English Heritage and the Eden Valley Tourism Network.

Newton Rigg College,
CA11 0AH
01768 893400